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The Award is designed to acknowledge the novelty and creativity of those campaigns.
This new award is open to companies and individuals, and designed to showcase all forms of innovation within the industry.
The Award is designed to recognise the most well-established, innovative, specific and well-tailored Specialist Dating Site in Europe.
Sites will be judged on a number of factors, including functionality, design, appearance, ease of use, safety, reputation, membership, cost, innovation and theme.
Matchmakers will be judged on a number of factors, including approachability, professionalism, innovation success rate, cost, customer service, reputation and partnerships.
Best New Dating App 2017 is open to Dating Website Apps, and companies which only run an App and who began their services in or after April 2016.